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    Conference

The Evolution of Electronic Payments
ALACHA's 20th Annual Conference

Thursday, December 9, 2010 - The Wynfrey Hotel, Birmingham, Alabama

You are cordially invited to attend "The Evolution of Electronic Payments"

Trying to stay on top of critical system changes, issues and trends in this rapidly evolving payments environment becomes more challenging each year. The sessions will contain practical information and solutions that you need to address the issues affecting your business. The vendor exhibit area is also an excellent opportunity to learn first-hand about cutting edge applications and to network with your peers. So don't miss this year's Evolution of Electronic Payments conference!

Conference Registration

What: "The Evolution of Electronic Payments"
ALACHA's 20th Annual Conference

When: Thursday, December 9, 2010
6:30 AM to 4:30 PM

Where: The Wynfrey Hotel
Riverchase Galleria (Birmingham)

Cost: TBA

Last Year's Conference Agenda:

Time	Agenda Item & Description
6:30 AM - 8:15 AM	Registration, Continental Breakfast
7:00 AM - 8:00 AM	Early Bird Session - "Treasury Management Essentials" This session will cover the basics of Treasury management. We will discuss the purpose of Treasury Management and review the services used by corporations to achieve the results they desire. Time will be spent on the elements of risk and how to manage that risk. We will also cover Account Analysis billing for these services. The attendees should walk away with a good understanding of the generalities of Treasury Management. - Mary Morgan, AAP, CTP, BBVA Compass Early Bird Session - "ACH Essentials" Are you an ACH "newbie", or just want to know how all the pieces fit together. This session will cover ACH transaction flow from authorization through settlement, identification of the participants and the liabilities they assume for the various entry types. You will leave with a better understanding of the total process, the value proposition and the potential pitfalls. - Tim Thorson, AAP, CCM, Regions Bank
8:15 AM - 8:30 AM	Opening Remarks - Gai C. Craig, CTP, Executive Director, Alabama ACH Association
8:30 AM - 9:15 AM	"NACHA - New Opportunities with the ACH Network" Jan, President and CEO of NACHA, will provide attendees with an update on ACH Network initiatives and discuss how it is adapting during our challenging economic times. She will relate what is new today, share strategies to enable efficient electronic payments and discuss the balance between innovation and risk management. Attendees will gain insights into the strategic direction of NACHA and have an opportunity for dialogue with the CEO of NACHA. - Jan Estep, President and CEO, NACHA
9:15 AM - 10:00 AM	"Economic Update" Dr. Nail will give the audience his views on the economic and market forecast. How did we get where we are today - inflated real estate values and high levels of leverage? Are we really turning the corner to recovery? What happens in the future - Will the Green Shoots Bloom or Not? And if they do how quickly do we recover? - Lance Nail, PhD, CFA, Dean and Professor Southern Mississippi College of Business, University of Southern Mississippi
10:00 AM - 10:15 AM	Refreshment Break
10:15 AM - 11:00 AM	"We Survived September 18!" This session gives a "post mortem" overview of the impact to key components of IAT since its September 18 implementation. Emphasis will be placed on "lessons learned" in the areas of preparedness, general operations issues and actual versus expected volume. - Robert Weatherton, Federal Reserve Bank of Atlanta "ACH and RDC Legal and Regulatory Check-Up" As paper checks are converted to either images or ACH items, the rules for processing, returns, and adjustments are different. What are the governing regulations, laws, clearing house rules, etc. that you must consider when processing electronic payments? As the payments landscape continues to change rapidly, are the governing rules and regulations keeping up with the pace? What changes in legal governance can we expect in the future? Join Attorney, Paul Carrubba, to learn how to protect your organization during these turbulent times while providing customers with exciting electronic payment mechanisms. - Paul Carrubba, Attorney, Adams and Reese, LLP
11:00 AM - 12:00 PM	"Hoodlums to Hackers: How Crooks Beat the System and What We Can Do To Stop Them" This presentation is an informative and descriptive account of crime and justice in America. Jeff Lanza, whose FBI badge is connected to the historic Massacre, describes the evolution of criminal behavior throughout the years. His presentation enlightens the audience on how criminals, fraudsters, scam artists and computer hackers have taken advantage of vulnerabilities and weak defenses to commit their crimes and what we can do to mitigate and prevent today's crime problems on a personal and business level. - Jeff Lanza, Retired FBI Special Agent
12:00 PM - 1:00 PM	Luncheon, Wynfrey Ballroom "C"
1:00 PM - 2:00 PM	"Technology Update - Social Networking Profile, Platform and Performance" Attendees will learn tips and techniques to enhance business through social networking on Facebook, Linkedin and Twitter. In addition to boosting external exposure and driving web traffic, attendees will also learn ways to improve external communication and strengthen inter-generational communication through the use of these sites. - Adam Small, Strategic Business Network, LLC - Jake Greene, Greene Group, LLC "Government Payments Case Studies" In this session, Luann will provide solutions to real life situations concerning Federal Government benefit payments as outlined in the Green Book. What does your financial institution do when you receive a Death Notification Entry, Government Reclamation or a Federal benefit payment to a closed account? We will use case studies to analyze what should be done to be in compliance with the Green Book, what can be done to correct unforeseen errors and how to prevent financial institution liability in the future. - Luann Kohlmann, AAP, Director of Education, WACHA
2:00 PM - 3:00 PM	"Follow the Yellow Brick Road - The Future of ACH" Future growth in the ACH network must leverage new ideas and new applications in search of the long pursued all electronic payments system. Does same-day ACH bring us closer? Don't miss Rich Oliver examining the impact of check's contraction, its convergence with the ACH and how same-day ACH was born. He will look at the role of innovation in helping FIs and companies address critical payment strategies. What are the risks for rapid growth and the adoption of new payment options? - Rich Oliver, EVP and Retail Payments Product Manager, Federal Reserve Bank of Atlanta "Mobile Payments" Participants in this session will focus on recent initiatives in mobile banking in both the regional and worldwide markets. The discussion will include comments on trends and developments in mobile banking and payments. - Charles Bretz, EVP, BBVA Compass
3:00 PM - 3:15 PM	Refreshment Break
3:15 PM - 4:15 PM	"What's Up with the WSUPP? And Other Exceptions" In 2009, NACHA's voting members were asked to cast their votes on two specific amendments to the NACHA Operating rules that directly impact how exception item processing will be handled. Both the Authorization and Returns Ballot and the Stop Payments and Regulation E Ballot were approved. Attendees will learn how the Written Statement has again morphed, how to implement a Stop Payment and for how long. - Sean Carter, AAP, Senior Director of Education and Rules Development, NEACH
4:15 PM - 4:30 PM	Closing Remarks - Gai C. Craig, CTP, Executive Director, Alabama ACH Association

Don't miss this exciting opportunity to participate
in "The Evolution of Electronic Payments"
ALACHA's 20th Annual Conference!

Conference Exhibitors & Sponsors: (as of October 30, 2009)

• Fundtech
• Federal Reserve Bank, Atlanta
• Electronic Check Clearing House Organization (ECCHO)
• EFC Systems
• Corporate America Credit Union
• Affirmative Technologies
• NetCentric Technologies, LLC

Exhibitor Opportunities:

You won't want to miss this opportunity to present your organization as a leader in the electronic payments industry! Register as early as possible to maximize your investment and exposure in ALACHA's conference marketing collateral. Exhibitor registrations received prior to October 26th will be represented within all print and electronic marketing pieces ALACHA distributes. While you may register after October 26th and as late as December 4th, you will not be represented within any collateral created and/or distributed prior to your registration date. All exhibitors are conveniently located in the same room as the continental breakfast and breaks. Registration fee includes:

• 6 ft. draped/skirted table, electricity, wastebasket and 2 chairs
• 1 complimentary conference registration, which includes all events and meals. Each additional person who would like to attend the conference will be charged $125.
• Exhibitor recognition posters displaying company name.
• Company name in all conference marketing materials (conference brochure, newsletters, mailings, online communications, and the ALACHA website, etc.), if registered by October 26, 2009.
• Conference attendee list provided prior to event.

Exhibitor Schedule:
Wednesday, December 9 - Exhibitor Set-Up - 7:00 PM - 10:00 PM
Thursday, December 10 - Continental Breakfast - 6:30 AM - 8:15 AM
Refreshment Break - 10:15 AM - 10:30 AM
Lunch Break - 12:00 PM - 1:00 PM
Refreshment Break - 3:00 PM - 3:15 PM
Dismantle - by 7:00 PM

All exhibitors must complete the Exhibitor Application Form and return to ALACHA no later than November 9, 2009 to take advantage of early bird pricing.

Exhibitor Early Bird Registration:
Members: $500
Non-Members: $1000
After November 9, 2009, registration fee is $600 for members and $1100 for non-members.

Sponsorship Opportunities:

Sponsorship at the "The Evolution of Electronic Payments" is an opportunity to enhance your visibility and promote your products and services! Receive special recognition by being a sponsor:

• Company name in all conference marketing materials (conference brochure, newsletters, fax alerts, mailings, etc.), if registered by October 26, 2009!
• Signage & recognition for sponsoring the function
• Conference attendee list provided prior to event
• Link on ALACHA's website www.alacha.org
• Sponsorship includes providing brochure or flier about your company to be distributed to each attendee in their conference materials. Marketing materials must be provided to ALACHA no later than December 4, 2009.

Sponsorship Availability:

• Refreshment Breaks - $500
• Continental Breakfast - $500 (Multiple Sponsorships Available)
• Luncheon - $1,000 (Multiple Sponsorships Available)
• Lanyards - $300 (Provided to all attendees featuring your logo)

Conference Details:

Admission: Both members and non-members are welcome.

Hotel: Minutes from downtown Birmingham, The Wynfrey Hotel is connected to the upscale shopping mecca Riverchase Galleria at 1000 Riverchase Galleria (www.wynfrey.com, 800-996-3739, or 205-987-1600). ALACHA has reserved a block of rooms at a discounted rate of $144. All reservations must be received by November 23, 2009. Call and book your room(s) today! Please mention you will be attending the ALACHA conference for the discounted rate.

Cancellation Policy: If you cannot attend, substitutions are welcome. If you cancel after December 4, 2009, 50% of the registration fee will be charged. Sorry, no refunds for those who do not attend.

Certification Credits: Attendance for the conference is generally eligible for up to 6.3 AAP credits (7.5 credits if the "Early Bird Session" is attended).

The conference is generally approved for up to 7 CTP/CCM recertification credits by the Association for Financial Professionals.

If you have any questions please contact ALACHA
at (205) 733-0006 or 800-523-6003.